Why do we create visual art? I no longer believe the answer is a personal one. Underlying (and unifying) the emotional, spiritual, and conceptual drives to create visual art is a  fundamental desire to transfer unique information. In order to do this, we must create new physical systems to house it.
    

     Rootism is the reexamination of how and why we create and view visual art. Rootism sets the parameters for anyone, regardless of his or her own “artistic talent” or education, to participate, contribute, and benefit from the process. It challenges modern conceptions about how we communicate by contending  information can be disseminated and experientially understood without the use of symbols or recognizable imagery.  Ultimately, Rootism aims to empower both the creator and the viewer to embrace and explore our intrinsic bond as humans, thereby harnessing the potential power and understanding within each of us.

If you are interested in learning about Rootism and its principals, please feel free to view my essay below.

copyright 2019 Justin Rivenbark